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The traditional marketing model was to obtain as many eyeballs on your product or service’s message as you possibly can and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional types of marketing are no more effective as many consumers have become blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recent survey discovered that only 14% of people trust ads while 76% of individuals trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.

Making money online was originally made popular through the use of Websites and optimizing the websites through Search Engine Optimization (SEO) techniques. While still an advisable strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as for example social media marketing. Social media is when companies utilize Web 2 2.0 platforms, such as for example blogs, social media sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. The benefit of web 2 2.0 platforms versus traditional means of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to create content and businesses are incentivized to communicate with their customers.

The days of broadcasting your product or services message out to the masses and longing for a response have died. Personal Growth don’t want to purchase from nameless, faceless companies. Not merely are consumers paying attention to the ‘man behind the curtain’, but they also wish to know what others say about your product or service. A recent study concluded that 80% of US Internet using moms were influenced by word-of-mouth from friends and family when coming up with a purchase decision. No other media platform allows for small businesses to reap the benefits of consumer person to person advertising like social media marketing.

Benefits Of Social Media Marketing

Increased New Customer Acquisitions – The benefit of social media marketing is that you’ll have the opportunity for connecting with networks of potential prospects that you would otherwise be unable to come across utilizing other conventional marketing techniques and also SEO.

Word of Mouth Marketing- Referral marketing has always been probably the most influential solution to generate sales. With social media, it is possible to create raving fans who’ll voluntarily promote your product and services to their networks of friends. Of course, if your product or service is poor, you might suffer the reverse benefits of this.

Brand Awareness – Branding your organization using social media marketing is much simpler, faster, and less costly to achieve compared to the traditional advertising medium as well as website marketing.

Customer Retention – Blogging platforms 2.0 platforms are the perfect places to talk to your customers about new products, special promotions, or just to educate them on your business. Through consistent, FREE communication, it is possible to keep your company in front of your customer’s eyeballs that may in turn lead to repeat business and referrals. Remember, the key to this kind of communication is to be content rich; avoid these avenues to pitch your service or product.

Rapid Results – The effective and successful implementation of a social media plan will create almost immediate results for the business. This increase could be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your visitors disappear once the ads set off air, these web 2 2.0 platform benefits will continue long-term provided that the communication and updating of one’s social media marketing presence is maintained.